LinkedIn is one of the most powerful social media networks available for government contractors. With over 400 million users, LinkedIn is used by government buyers and contract administrators, as well as buyers, program directors, and contract managers for prime contractors, strategic integrators and others in the GovCon space.
There is a lot about LinkedIn that many professionals do not know. For example, did you know that over 75% of LinkedIn users participate in LinkedIn groups? In fact, there are hundreds of GovCon-related groups in LinkedIn that focus on everything from specific contract vehicles to types of government contracting professionals.
During this FPS Webinar, Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics, will break down several key ways on how you can use LinkedIn as a government contractor. This webinar will cover:
-- How to create an optimal professional and company LinkedIn profile
-- How to research potential prospects and partners
-- The correct ways to connect with other professionals in LinkedIn
-- Ways to grow your name recognition and company brand (organically and through paid advertising)
-- The top GovCon groups on LinkedIn, as well as ways for identifying niche groups important to your business
The goal of this webinar is to expand your knowledge of and skill level with LinkedIn. You also will learn practical ways to leverage the LinkedIn network, so you can secure more business opportunities and generate revenue for your company.
By the end of this webinar, you should have the keys to start building a successful LinkedIn strategy for yourself and your company.
NOTE: All registrants for this Webinar will receive a special guide entitled, "LinkedIn for GovCon Professionals".
This program is not available for CLE, CPE, CLP or other credits.
|Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics
Michael Hackmer is the founder of Social Web Tactics – a digital marketing and sales agency designed to provide small and mid-sized businesses in the US and internationally the best marketing and sales solutions available, coupled with highly personalized support. Our goal is to connect your online presence to offline activities and generate brand awareness and sales leads.
Michael Hackmer’s work has been to partner with companies to build them better customer personas, digital marketing and lead generation programs, as well as content marketing efforts and SEO/SEM/PPC campaigns. Hackmer has worked with start-ups, SMBs and Fortune 500 companies focused on B2C, B2B and B2G in the US and Latin America. He has worked for companies selling directly to consumers, retail buyers, other businesses and state and federal government customers.
Prior to founding Social Web Tactics, Hackmer was the SEO and Content Optimization Manager for Strayer University. At Strayer he improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives, including a complete website redesign and blog roll-out.
Michael Hackmer also worked at Deltek as the Senior Community Manager for GovWin.com, which was a professional network for businesses and government contractors to share opportunities and best practices. At GovWin Hackmer managed the social network, monitored and engaged users online and in-person, provided educational resources that enhanced the member experience, and identified ways to grow the community. Hackmer was instrumental in helping to grow the GovWin network from a few thousand members to over 30,000 in a year.
Prior to joining GovWin.com, Michael Hackmer was the social media and online marketing manager for BIA/Kelsey. He also has held marketing, project management and communications positions with companies in the technology and consulting industries, as well as government relations for non-profits.