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One challenge many companies have when creating marketing materials is that they don't create messages and designs that connect with their government customer. It is common for marketers and executives who live and breathe their own products and services to share everything they know with a prospect in an effort to prove they are the best solution. But this approach often fails to make a connection with the target audience, and can push away people who are looking for a strategic partner, and dislike being "sold to."

During this Federal Publications Seminars Webinar, Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics, will discuss the steps you need to take to create marketing materials and messages that connect with people in government, as well as fellow government contractors. This Webinar will cover: 

--  How to research and build accurate customer personas of real buyers 
--  How do people search for information online 
--  How do people view marketing materials and website content 
--  What types of marketing materials are effective and why

The goal of this Webinar is to give you a fundamental understanding how you can research and build an accurate persona of a government buyer. With the attention span of a person ranging from 3 to 9 seconds, you need both the right message and the right design to grab people's attention. To that end, this event also will provide insight into how most people view and interact with marketing content, and give you tips on how to be more effective.

NOTE: All registrants for this Webinar will receive a special guide entitled, "How To Build A Customer Persona."

This program is not available for CLE, CPE, CLP or other credits as a live or on-demand program.
About Our Presenter ...
Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics

Michael Hackmer is the founder of Social Web Tactics – a digital marketing and sales agency designed to provide small and mid-sized businesses in the US and internationally the best marketing and sales solutions available, coupled with highly personalized support. Our goal is to connect your online presence to offline activities and generate brand awareness and sales leads.

Michael Hackmer’s work has been to partner with companies to build them better customer personas, digital marketing and lead generation programs, as well as content marketing efforts and SEO/SEM/PPC campaigns. Hackmer has worked with start-ups, SMBs and Fortune 500 companies focused on B2C, B2B and B2G in the US and Latin America. He has worked for companies selling directly to consumers, retail buyers, other businesses and state and federal government customers.

Prior to founding Social Web Tactics, Hackmer was the SEO and Content Optimization Manager for Strayer University. At Strayer he improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives, including a complete website redesign and blog roll-out.
Michael Hackmer also worked at Deltek as the Senior Community Manager for, which was a professional network for businesses and government contractors to share opportunities and best practices. At GovWin Hackmer managed the social network, monitored and engaged users online and in-person, provided educational resources that enhanced the member experience, and identified ways to grow the community. Hackmer was instrumental in helping to grow the GovWin network from a few thousand members to over 30,000 in a year.

Prior to joining, Michael Hackmer was the social media and online marketing manager for BIA/Kelsey. He also has held marketing, project management and communications positions with companies in the technology and consulting industries, as well as government relations for non-profits.