As a government contractor, you know that competition for every opportunity is intense. You need to make connections, build relationships, and often times, prove you are ready to unseat a company with a lot of past experience.
During this Federal Publications Seminars webinar, Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics, will break down the 10 most effective GovCon marketing strategies for lead generation, and provide a detailed overview of how to effectively execute each of those strategies. The webinar will cover a broad area of marketing strategies specially designed for lead generation, including:
-- Social media
-- Online and In-Person Events
-- Landing Pages On Websites
-- and more.
The webinar will include examples, baseline metrics, as well as explanations on how you can measure the success of each marketing strategy. At the conclusion of the event, you should be ready to use any of the marketing strategies discussed to grow your brand identity in the industry, and start generating more leads for your business.
NOTE: All registrants for this Webinar will receive two guides
: "Social Media and the Federal Government: How The Government Is Using Social Media
" and "GovCon Professionals Guide: Webinars For Lead Generation
This program is not available for CLE, CPE, CLP or other credits as a live program.
|Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics
Michael Hackmer is the founder of Social Web Tactics – a digital marketing and sales agency designed to provide small and mid-sized businesses in the US and internationally the best marketing and sales solutions available, coupled with highly personalized support. Our goal is to connect your online presence to offline activities and generate brand awareness and sales leads.
Michael Hackmer’s work has been to partner with companies to build them better customer personas, digital marketing and lead generation programs, as well as content marketing efforts and SEO/SEM/PPC campaigns. Hackmer has worked with start-ups, SMBs and Fortune 500 companies focused on B2C, B2B and B2G in the US and Latin America. He has worked for companies selling directly to consumers, retail buyers, other businesses and state and federal government customers.
Prior to founding Social Web Tactics, Hackmer was the SEO and Content Optimization Manager for Strayer University. At Strayer he improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives, including a complete website redesign and blog roll-out.
Michael Hackmer also worked at Deltek as the Senior Community Manager for GovWin.com, which was a professional network for businesses and government contractors to share opportunities and best practices. At GovWin Hackmer managed the social network, monitored and engaged users online and in-person, provided educational resources that enhanced the member experience, and identified ways to grow the community. Hackmer was instrumental in helping to grow the GovWin network from a few thousand members to over 30,000 in a year.
Prior to joining GovWin.com, Michael Hackmer was the social media and online marketing manager for BIA/Kelsey. He also has held marketing, project management and communications positions with companies in the technology and consulting industries, as well as government relations for non-profits.